Our story

Here is a little bit about us and why we stared.

Back in 2016, I was going through a bit of a transition in my life. I wanted to start my own business, but for me it had to mean more than money, it had to give me a sense of fulfilment that I had brought a brand to the market that had substance and soul.

I have been on somewhat of a spiritual journey since then and yes, I know that makes me sound like a hippy but it’s true and I’ve really enjoyed learning about myself. I found that as I began to grow, the ideas around my brand began to grow too.

After endless hours of throwing ideas around (with my two amazing business partners!) we came up with a concept that incorporated Re-usable packaging and high quality sustainably sourced products. Each watch has its own personality and stunning design. Our brand became this beautifully earthy entity and we have been amazed at how much people love the concept and how far it has gone – we even sell into Australia which is crazy for a little business based in the Uk.

Most importantly, Fortune is not about money, greed, or power. It’s very simply about the richness you get from an experience or a memory that stays with you forever. It’s choosing to say yes to life, even when it scares you to death. It’s about being fearless, adventuring and Riding through life with a smile on your face and the wind in your hair. It’s about knowing that when the tough times turn up, you turn up tougher!

I want you to re-connect to the person that you are, not the person you think you should be. You are not just a mum, dad, brother, sister, auntie, uncle, or slave to your job. There are loads of qualities about you that make you awesome and it’s only when you seek to explore them in more depth that the real magic starts happening.

If you have any questions, then please ask away as I am more than happy to answer them for you.


  • B @ Fortune HQ